How can a small local business with no marketing budget use...

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Product

Why does Microsoft always create so many ugly, confusing, and ridiculous product names? The worst of them all is ".Net" (which is really confusing).

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Perception

Why do some men like anal sex?

People

Processes

Price

Even Captain James T. Kirk was trapped in a woman's body. Don't you think he'd support trans people?

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

"Can God create iron that God cannot bend?" Isn't it unreasonable to ask this about a being believed to have created logic? After all, God can create a logic that we can't understand right now that both are possible at the same time, right?

How can a small local business with no marketing budget use social media to attract more customers?

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